From Argentina to Brazil to Mexico to Venezuela, the largest Latin American economies are suffering from collapsing commodities prices, slowing or lost growth and widening corruption scandals. Then there's Colombia. It has its share of trouble too. Oil is its chief export, and the 14-month crude-price collapse has pushed the peso down 37 percent and the COLCAP stock index down 53 percent. Obscured by these devastated markets, though, there's evidence to suggest that Colombia, with a population greater than Spain's and more land than France, is the dark horse among international investors.
A government agency under the Ministry of Commerce, Industry and Tourism, ProColombia is benefiting from an integrated approach, being responsive to investors and even how social media is helping revolutionize the way you get ideas about places to go.